2015 Audi A3

1. 2015 Audi A3

   
   
3. Especially today, when you wear a wristwatch is practically solved almost ubiquitous use of mobile phones, the watch found on an arm makes a statement about how people perceive you.

   
   

   A sports watch or Garmin Nike would seem to indicate enthusiasm for athletic pursuit. Fashion statements at low cost by Nixon or Nooka could mean a love of high design. Sprinkle on a real luxury watch by Rolex, or Bell & Ross Breitling serves as a kind of display plumage human to connote, "I have thousands of dollars - at least -. As disposable income"

   
   

   Any yet, every one of those bracelets mechanized is less functional than the iPhone or Galaxy in front pocket.

   
   

   A similar lesson can be seen in the world of luxury cars - and is especially poignant in the premium segment hot-entry level A3 Audi has made its home. He looked under the lens of the hard non-premium car market, there are clearly vehicles that offer more - or at least - in terms of performance and feature-set that makes the A3 $ 29.900-base. That said, just like that era says Omega Seamaster something on your wrist that that certainly more versatile Casio G-Shock is not, for some of us, driving the point of entry Audi smartly designed makes a kind of sense that the biggest, most powerful and just as surefooted Subaru Legacy 3.6R, for example, does not.For many of you, the introduction above is Marketing 101 - so why do I bring it up? I quote because, in response to our First Drive of the A3, a ton of you commented on the lines of "not enough machine for the money" or "Why should not I just buy a Jetta?" These are the points loyal in their own way, but actually serve to emphasize that for the A3 - or the Mercedes-Benz CLA, or the Acura ILX, etc. - to really 'make sense,' you have to worry about the brand.

   
   

   And no one should be surprised to learn that a lot of people. Even as early as this summer Audi PR was busy typing up press releases to trumpet the impressive growth of the company, with a good portion of the attraction of new customers through the A3. Mercedes-Benz has painted a similar story with the CLA, so it is clear that there is some merit to this recipe: fresh, premium positioning and a starting price of around thirty thousand US dollars.

   
   

   For me, that formula becomes much easier to understand if the wrapper sheet is irresistible, or at least quite unique. Before I was lent A3, I actually assumed that the CLA had a big leg about it.

   
   

   This new A3 has a clean design, to be sure, but for me it is just as impressive and convincing than that of his rival front-Benz driver. As I showed the little Audi to friends around Ann Arbor, MI, though, and talked with more than a handful of strangers concerned about the car, the overwhelming feedback I got was that the A3 is, to paraphrase, "gorgeous".